August 2017

M.I.H. x Bay Garnett

Exciting project alert for Autumn Winter 17. M.I.H Jeans and Bay Garnett have created a capsule collection based on their mutual love of West London.

I live a stones throw from Golborne Road in the heart of Ladbroke Grove which is the inspiration for the collection and also the campaign was photographed there too. All very exciting for a local, like me!

Not only do I think the unique designs are epic but it also makes me super proud to be a West Londoner. Despite the tragedy and horrors of nearby Grenfell Tower fire which rocked the Borough earlier this year, I believe this collection brings hope, and breathes new life into a vibrant, multi cultural community who should be celebrated for their spirit and courage. To me this collection highlights all that is good and great about W10.

I will be the first one to be wearing my Golborne T shirt with pride.

Campaign shots by the brilliant Tom Craig

Here are my best bits from the collection… SHOP NOW


August 2017

Ding Dong Earrings Are Staying Long

Its official. In this month’s September issue of Vogue really long earrings, the proper chandelier variant, almost touching your shoulders kind are here to stay and are THE accessory for Winter. Some of us were brave enough to embrace this trend this summer with tassel pom pom’s being the favourite with fashion folk shown on Instagram next to tanned swan like necks worn with one shoulder dresses.

I have always been slightly hesitant of this trend and only on my recent July trip to The Hamptons did I have the courage to really go for it and brave the bold…. You see I was worried: A. Because I didn’t want to look like Pat Butcher, ex pub loving landlady in Eastenders who had a penchant for leopard print and a bauble or two hanging from her earlobes back in the day and B. Because I was always told you had to have a neck like a giraffe to carry them off! My neck is more reminiscent of a Bull Frog. I am not putting myself down – my neck isn’t one of my best assets let it be said, I have many but it definitely isn’t one of them, it could do with a good few more inches on it.

It was only once I had entered the wonderful world of Aerin ( Aerin Lauder’s new shop in Southhampton – on Long Island, if you didn’t know) that my worries subsided and I knew no matter what that I had to try the most beautiful sweet like ( nicknamed Les Bon Bons as they are good enough to eat) earrings by Rebecca de Ravenel. One look in the mirror and I was hooked, literally. I absolutely loved them and I had a complete revelation…. long earrings DO suit everyone not just those with necks resembling Gisele’s.

It’s because long earrings are flattering. They immediately draw the onlookers eye towards them which means they detract from what is going on elsewhere. They revamp any outfit and bring new life with them, they are fun, full of personality and can be worn with long or short hair, day or evening and can be changed as often as you want.


Above (1) Oscar De La Renta (2) Simone Rocha (3) Lanvin (4) Kenneth Jay Lane Clare Hynes (5) Rebecca De Ravenel (6) Accessorize (7) Cotton & Gems (8) Gucci

Above (left to right) ASOS | Next | ASOS | Topshop | Topshop

Definitely this Winter stylistically there is will be a nod to the 1980’s with them, power dressing at its best with lots of black beading, optical shapes and really structural designs being favoured. Oscar De la Renta, Lanvin and Mui Mui have gone for it but there are lots about on the High Street that look just as good if not better. My top tip would be to experiment, try as many different shapes and lengths as you feel comfortable with. I wore my first long pair out with a black silk shirt and some jeans for dinner the other night. I kept it simple and made sure all the attention was about my ears. I didn’t go bold and clashing wearing my dangliest darlings with my prints or stripes but whose to say next time I won’t….


May 2017


Girlboss on Netflix is THE new Sex in The City, certainly for wardrobe credentials anyway. It is the most stylish thing to hit our screens, well, since Carry made Manolo Blahnik every girls dream shoe back in the 2000’s. The show is all about how Sophia Amoruso made it in the US of A as the Queen of eBay and literally went from rags to riches over night (with a lot of false starts) selling her vintage finds over the internet and being one of the first to have an online presence with her own e-store. Her autobiography, #nastygal sold millions of copies and made her a modern day female entrepreneur and a serious figure to behold in the fashion world today.

Sophia is played by the stunning Britt Robertson, her character is a tiny bit flouncy for my liking, she huffs and puffs a lot and does a lot of stomping around on set. The storyline is obviously good for any fashionista but to my mind, its a bit bland in parts. It’s is the costumes that really steal the show. Literally Sophia wardrobe is to die for. I want every single article of clothing in her closet. Her style is off the scale and I would pay serious money to find a leather jacket like the one that becomes so iconic in the series.

I’ve done a bit of research in to how to get Sophia’s style, some are the exact replicas of what she is wearing in the film and well, some are just so damn near to her style that it might as well be what she is wearing.

10) Sunglasses 11) Waistcoat 12) Boots 13) Jacket 14) Necklace 15) Jumpsuit 16) T-Shirt 17) Shorts 18) Boots

Get involved and embrace the Amoruso look… ENJOY xx



May 2017

I am so excited about this mega car boot sale that is happening next weekend on the 6th May at Brewer Street Car Park in London’s West End. Some of the biggest names in fashion are coming together to share their cast off’s with you. You can peruse the likes of Alice Temperley, Charlotte Olympia and Bay Garnett’s cast off’s and can even pick up a bargain from Gwyneth Paltrow’s stylist Elizabeth Saltzman’s boot – AMAZING. I have it on good authority that there will be huge bargains at a steal, designer amazingness and some Stella McCartney wonders in the mix too. After shopping up a storm, have your make up done by one of Charlotte Tilbury’s team, you might just need it after all that rummaging.

My tip tip for shopping at jumble and boot sales is make sure you leave enough time, get there early and don’t have any pre conceptions of what you want to find. A list of must haves is disastrous and will only aid to you leaving empty handed.  Go with the flow and be open minded. You might find something you love and think you have no need for it now but the time always comes when you will wear it. Don’t get overwhelmed and spend time properly looking. When you do find that item of your dreams buy it then and there. Fashion jumble waits for no one. You will regret if you don’t! Oh and don’t shop on an empty stomach, it never helps, you need all the power you possess to get that bargain of a life time. Fuel up with coffee and off you go… There are glittering glamorous bargains to be had. Get you tickets HERE

Good Luck!


March 2017

Ulla Johnson

 Everybody, I have totally fallen in love.. And it’s with a totally dreamy, bohemian and divine label called Ulla Johnson. Part of my job is to constantly be on the look out for new brands for my clients and BOY have I found the best with this absolute golden nugget of a collection that’s just beginning to hit London’s finest boutiques now. It is so up my street with its chiffons, floaty florals, boho fabrics and directional denim. You are going to love it all.

The zeitgeist behind the brand, Ulla Johnson resides in New York’s Brooklyn, with her husband and three children. She set up the label in 2000 and it has grown in to the most fabulous brand selling in over 200 countries world wide. Ulla (love that name) is inspired most by travel and especially Peru who’s influence you can see running through her collections. Colours and pattern with an emphasis on artisan and handcrafting is her thing. I bet when she’s doing the school run she is by far the yummiest mummy at the school gates if this Spring collection is anything to go by.

I’m stocking up, it’s going to be perfect for Ibiza nights, Summer days in London worn with denim dungarees and a cross body bag. I love every single thing about the collection and cannot wait to full embody the Ulla Johnson look.

Bring more to these shores soon please..

Ulla Johnson is stocked at Selfridges, Avenue 32, Iris Fashion, Net a Porter


January 2017


Like everyone in the fashion world at the moment I am obsessed with this clothing brand. Literally, Rixo is THE fashion award of the season with its boho inspired vibe a la Kate Moss and its hippie nod to the sixties. I love everything about their designs. I am especially mad about the moon and stars that are scattered across the collection, so very Bowie. Also, the fit of their clothing is perfection and the prints just so wearable, refreshing and timeless.

This brand is designed and run by the dream team that is Henrietta Rix and Orlagh Mc Closkey, they met at London College of Fashion where their fairy tale began. These talented and tenacious women believe in the best of British. From design to manufacture, everything takes place on British soil. They pride themselves on perfection and it’s certainly apparent in their designs how much work has gone in to creating this innovative and unique brand. The price point is so affordable too and I just love that you can buy something so stylish for under £200.

The brand is going from strength to strength launching this season on Net-a-Porter as well as selling on their own website plus being stocked in designer boutiques such as Bluebird on London’s Kings Road in Chelsea.

If you love Vintage, the prints of Ozzie Clark, Celia Birtwell, and everything bohemian then this is the brand for you… I literally J’Adore


January 2017

Manuka Honey

So the beauty buzz word for 2017 is Manuka. It’s THE ingredient that we are going to hear a lot about in the forthcoming months. Its properties are just amazing and it really is the wonder cure for our skin. Its the new gold, frankincense and myrrh for the beauty industry and its the best gift we could ever give our skin. Mother nature always knows best.

Gathered by very busy bees from the nectar of the Manuka tree, native to New Zealand, this golden elixir is not only good enough to eat but its also the perfect remedy for our skin. Manuka contains a natural antimicrobial which stimulates wound healing making it especially good for problem skin that is prone to break outs. It also contains antibacterial properties and contains antioxidants that neutralise free radicals which are responsible for skin damage and scar tissue.

And the list goes on, it also works as a humectant which basically means drawing moisture to the skin making it hydrating, moisturizing and healing. What’s not to love?!

I am a massive advocate of natural health and beauty. So for the past month I have been testing out the Wild Fern’s Manuka Honey Radiance Renewal Facial Serum and I am seriously impressed with the results. I use it in the morning on cleansed skin and before my daily application of moisturiser. I can already see the results, an even skin tone, reduced redness and clearer looking skin and its so natural its practically good enough to eat. Contrary to what you might think from the word ‘honey’ this product doesn’t leave a sticky residue. It glides on and is absorbed quickly. I am a total convert.


December 2016


I am absolutely thrilled to be working with CB12 Mouthwash and as their Brand Ambassador. I am especially fond of one of their hero products, the excellent CB12 White mouthwash. In today’s blog post, I am challenging you all to try this wonder product in time for Christmas – the 14 day challenge is on… get whiter teeth and make it a #whitekissmass this year….

It’s a simple task, all you have to do is use the CB12 White mouthwash twice a day for fourteen days to really see a difference. It also gives you fresh breath for up to 12 hours, a total bonus at this time of year with all those Christmas parties. No boozy breath for you and you’ll be so mistletoe ready after giving CB12 a daily whirl.

Once your teeth are noticeably brighter then its time to take my advice as a stylist and employ some of Aunty Alex’s wardrobe secrets to get your pearly whites looking even brighter:

Make the most of your features – Generally, wearing the same colours as your eyes softens your skin tone and brings out your features, including your teeth, giving you that all important white smile.

White shirts are wondrous for helping the whites of your eyes and teeth stand out. Way more, than patterns which draw attention away from your face. White shirts and tops help you look super healthy and glowing.

Sequins are excellent for adding a bit of sparkly especially worn near your face. Opt for a sparkly top or jumper and watch your skin glow. Literally brilliant for brightening up your smile.

Smile as much as possible – everybody loves a smile, its catching so if you smile, the whole world smiles with you and you will spread that festive cheer all around.

CB12 is available to buy in Boots stores nationwide and is £14.59 for a 250 ml bottle. For more facts please visit their website: www.cb12.co.uk and if you would like some more tips on dressing with confidence then watch my little film below

Lusting after…

August 2016

Festival Fashion With Disney

Screen Shot 2016-08-04 at 07.45.21

“We are in the thick of festival season at the moment. Glastonbury and Secret Garden have been done and dusted but there’s lots more to come with Wilderness this Weekend, Bestival in September and loads of other fun weekends lined up before then. Festival fashion is one of my favourite trends to embrace and I am so excited to have partnered up with Disney lending my advice and top tips on how to look chic and cool this summer, whatever the weather.

Disney is so on trend at the mo and I have fully embraced my Mini Mouse – here’s me wearing the cutest sweatshirt from Topshop. I’m in good company because Victoria Beckham’s collection for Autumn Winter features Mini too… I spy a trend taking shape – BIG TIME… SO rush out to get your Mini or Mickey tops and be ahead of the fashion pack this festival season. Most importantly have fun dancing under the stars and have a drink and dance for me…”

1. Be creative

If you want the festival look, why not start with your nails? Have a manicure one or two days before heading off and go for a bright colour. Blue is an excellent choice as it’s on trend right now and this new Alice through the Looking Glass set gives you some great options to choose from. And remember, gold glitter on top of any colour will really add to the festival mood. Look at your favourite performers for some nail inspiration, and don’t be afraid to try something new.

2. Look after your clothes

Pack your clothes well to survive the weekend. The best way is to roll them up before laying them next to each other. If you’ve planned your outfits in advance – maybe even swapped fashion selfies with your friends to show them what you’ll be wearing – you’ll also have room for that all-important fold-up brolly.

3. Focus on your eyes

Even if you have only packed a small mirror, you can still make your eyes the centre of attention! Black waterproof mascara will help give you that fresh just-made-up look throughout the day, and avoid any potential disasters during festival downpours. If you have green, brown or hazel eyes, accentuate them with green or bronze eye-shadow shades. If you have blue eyes, purple or navy blue shades will help make your eyes stand out. Beat the British weather and look brilliant at the same time.

4. Get your footwear right

Festivals are not about heels, they’re all about fabulous flat footwear. It’s important to feel comfortable when you’re on the move and dancing the night away. Wellies, biker boots and trainers are great options. Feet can get cold and wet so pack plenty of socks, just in case – the bolder and brighter the better.

5. Keep your hands free

If you want to wave your arms in the air when your favourite band or DJ comes on stage, why not take an over-the-body cross-shoulder handbag or a rucksack with you, both of which are on trend. Raffia and statement bags are cool too, so this cute Minnie Mouse bag is great for embracing both looks in one.

6. Avoid pale colours

Avoid wearing white and pale colours. If you do go for these shades make sure they have a pattern on them to avoid showing any dirt. Grey, khaki green, denim and black are the best alternatives to keep you looking clean on the festival scene.

7. Stay fresh

Make sure you pack a collection of mini-size travel essentials.  They won’t take up much room in your rucksack and are easy to carry to the communal showers. These will help you feel fresh, clean and smell divine all day.

8. Layer up

Days can be filled with dancing and sunshine but at night in the UK temperatures can drop. It’s important to pack accordingly and layers are strongly advisable. Hoodies are a brilliant way to keep warm, and whilst the bomber jacket is this season’s look, parkas and black leather biker jackets are still holding their own in the style stakes.

9. Look for inspiration

Festival fashion can be daunting but you can easily emulate the look of top celebrity festival goers such as Kate Moss, Alexa Chung, Milly Mackintosh and Cara Delavigne. Simply look at images of them on Instagram and take inspiration from their outfits before heading to your local high street stores. Alternatively, character motifs continue to be on trend. Mickey Mouse and Minnie Mouse remain firm favourites, with this cute Minnie Mouse Crop Tee being just one example of the many products available

Festival goers can also look to these much-loved characters for wider inspiration. This season, for the Minnie Mouse look, think cutesy accessories, a turban bow in your hair, pastel or pink converse, mini-skirt, denim shorts or brightly-coloured jeans worn with a logo T-shirt and denim jacket. Top it all off with mirrored sunglasses and an across-the-body bag.

For Mickey Mouse, think edgy, cool and urban. Embrace his style by opting for some skinny ripped jeans, brightly-patterned socks worn with clashing trainers, a hoodie under a parka and some black Mickey Mouse ears.

10. Be confident

No matter what style you go for, if you feel good in what you’re wearing you’ll have bags of festival fun. Enjoy!

Disney Fashion

Makeup by Urban Decay / Bag by Primark / Sweater by Topshop / Crop Tee by Miss Selfridge / Nail Polish by RMK

Alex Longmore


June 2016


Hello, you gorgeous lot…

Anyone who follows me on Instagram will know that I take my nails very seriously. Over two years ago, I made a new year promise that I would have regular manicures which I have stuck to religiously trying out different colours every two weeks and becoming somewhat obsessed with making sure my nails look tip top at all times. So you can imagine my excitement when literally my dream job came in.. Working with Essie and Pop Sugar to create a short film in the day of my life as a stylist to celebrate the launch of the new range Essie Gel Couture. You can see me chatting below all about colour, confidence and dressing with confidence on Pop Sugar Fashion.

The film is directed by the fab duo that are Sally and Sarah from the mighty Blag Magazine who’s previous encounters include Tom Hardy and Cillian Murphy.. Eek no pressure there then!!!! They were the nicest chicks ever and so patient and lovely, really making it a joy to work with them. Such zeitgeists and properly top notch at the same time, so rare in my industry – not an ego insight with these two.

I had my nails done for the shoot by the super talented Kate Cutler of Bang Bang Nails. She does everyones paws from the likes of Gigi Hadid and Missy Elliott to Kim Kardashian. Kate decided on a bright red pillar box red for me to wear which I loved and she taught me that the best thing about this new super cool Essie Gel Couture range is that it is easily applied with just two coats, no need for a base coat. You just use a luxurious top coat to finish and your off with seriously strong nails, long lasting colour and a fab colour to boot.

We shot all around my neighbourhood in Notting Hill and I had so much fun. Working with a fantastic crew, chatting on camera about my passion, wearing some seriously cool nail polish and bumping into old friends along the way.

Here is some behind the scenes shots of the day… Hope you enjoy the film. #gelcouture #essielove

Alex Longmore
For more information about Essie please visit Essie and you can buy this fab polish at SuperDrug, online and at Boots.

Take a look at Pop Sugar for super fabulous fashion, celebrity, beauty, wellbeing and style content. Celebrate your
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