M.I.H. x Bay Garnett
I live a stones throw from Golborne Road in the heart of Ladbroke Grove which is the inspiration for the collection and also the campaign was photographed there too. All very exciting for a local, like me!
Not only do I think the unique designs are epic but it also makes me super proud to be a West Londoner. Despite the tragedy and horrors of nearby Grenfell Tower fire which rocked the Borough earlier this year, I believe this collection brings hope, and breathes new life into a vibrant, multi cultural community who should be celebrated for their spirit and courage. To me this collection highlights all that is good and great about W10.