BBC Radio 1 - How celebrities choose their clothes. 3rd February 23
With so many big names catching heat over the years, what exactly is the process behind dressing a celebrity?
According to celeb stylist Alex Longmore, there is often a "really long process" that goes with creating a look for celebrities.
"Different celebs have different looks. So a musician or someone who is in a band, their persona is so massive," says Alex, who has worked with the likes of Little Mix, tells BBC Newsbeat.
With A-list stars in particular, she says there is "huge amounts of pressure" to get it right.
"They want to create uniqueness, they want to be cutting edge, they want to be telling a story and they want to grab headlines."
Stylists, she says, work with artists but also the management.
"So it's a big massive production, working with a pop star. And so much prep goes into it, because they can't be seen to be wearing something that someone else has worn."
As for avoiding items which can offend people - Alex says in her experience, there are no real checks that take place.
"I think basically someone [in Zara's case] hasn't checked and it's one of those things that has such huge ramifications."
"But it's such a simple error. They just haven't thought it through."
