Gaga For Ganni

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I am literally gaga for Ganni. Not only do I love everything and anything Danish, which this brand happens to be but I also love that every piece in their collection is easy to wear, effortlessly cool and so affordable. They promise ‘date night to slouchy Sunday clothes’ and they deliver.

The Ganni girl is all about her own style, she knows it, she owns it and she doesn’t copy whats on the pages of magazines. This in my mind is exactly how fashion should be and that is why I celebrate this brand so much. We, as a nation of clothes horses have got so lost in trends, celebrity culture and what's fashionable on the high street, that nowadays we rarely claim style as our own and get lost in all the chaos. Thankfully though with Ganni’s help we are set to do a huge 180 and return to individualism.

My whole ethos, when I am teaching people about Style is confidence – forget about trends, if it feels good when your wearing something then I promise it will look good too.  And that pretty much goes for the whole of the Ganni current collection. It is so wearable its just perfect. They have four collections a year including accessories and footwear. The current season has loads of floral and leopard print. Lace in abundance and the coolest drop waist and maxi dresses. Check out their coats, my favourite is the leather biker jacket. Chunky knits and logo t-shirts are all there too and some leather trousers called ‘passion pants’ what's not to love?!

Ganni doesn’t have a stand alone store in London yet but you can find them at Net-a-Porter, My Theresa, ASOS, Selfridges and Browns.

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(1)Muller Cardigan, £355 (2)Lott Isoli Sweatshirt, £105 (3)Ines Sunglasses, £145 (4)Maple Silk Dress, £295 (5)Harway T-shirt, £45 (6)Pierce Mesh Dress, £150 (7)Passion Pants, £415 (8)Julliard Mohair Open Back Pullover, £330 (9)Passion Biker Jacket, £390 (10)Masha Texas Boots, £190

The dress I am wearing is the Carlton Georgette Maxi and it is £190. Perfect for dressing up or down with a blazer or leather biker jacket. With heels for the evening, or trainers for the day. Statement earrings and a cross body bag and you're away. The thing I love about this dress is the long sleeves.

Alex XX

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