Ulla Johnson

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 Everybody, I have totally fallen in love.. And it's with a totally dreamy, bohemian and divine label called

Ulla Johnson

. Part of my job is to constantly be on the look out for new brands for my clients and BOY have I found the best with this absolute golden nugget of a collection that’s just beginning to hit London’s finest boutiques now. It is so up my street with its chiffons, floaty florals, boho fabrics and directional denim. You are going to love it all.

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The zeitgeist behind the brand, Ulla Johnson resides in New York’s Brooklyn, with her husband and three children. She set up the label in 2000 and it has grown in to the most fabulous brand selling in over 200 countries world wide. Ulla (love that name) is inspired most by travel and especially Peru who’s influence you can see running through her collections. Colours and pattern with an emphasis on artisan and handcrafting is her thing. I bet when she’s doing the school run she is by far the yummiest mummy at the school gates if this Spring collection is anything to go by.

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I'm stocking up, it's going to be perfect for Ibiza nights, Summer days in London worn with denim dungarees and a cross body bag. I love every single thing about the collection and cannot wait to full embody the Ulla Johnson look.

Bring more to these shores soon please..

Ulla Johnson is stocked at SelfridgesAvenue 32Iris FashionNet a Porter

Alex XX

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